Recently named one of New York's Pioneering Women in Communications and Mashable’sTop 10 Women in Communications, Digital Brand Architects Co-Founder and Chief Operating Officer Kendra Bracken-Ferguson continues to be a recognized force in the digital space, thanks in part to a career largely steeped in harnessing the power of emerging technology to drive innovative marketing and social media tactics.
Prior to co-founding DBA, she led Ralph Lauren in launching its first dedicated global social media department, navigating brand management, marketing, advertising and public relations to spearhead a cohesive approach to the online space from the US to Japan. This success highlights an ongoing career trajectory that includes the successful completion of a MBA and recognition for her work as the youngest Vice President ever at Fleishman-Hillard New York (where she was responsible for overseeing the digital consumer team and developing social media strategies for high profile global brands in fashion, consumer packaged goods, and technology).
From helping to create one of the first Cingular and MySpace mobile music studios to leading her agency in launching the first social concierge program for a major fashion brand during New York Fashion Week, Kendra’s passion for bringing the best in branding to the digital space has been recognized by numerous industry leaders. In 2013, she was awarded by Purdue University College of Liberal Arts with the prestigious Emerging Voice Award. She was previously featured as one of the twenty-eight most influential African American women in Essence Magazine and Mobile Marketer's "Mobile Women to Watch."
Kendra is currently a member of The Fulright Program PR Council, digitalundivided and former New York Women in Communications board member, Kendra splits her free time between numerous speaking engagements for keynote events like SXSW and Social Media Week and mentoring young communication professionals eager to break into the industry.
Awards and Features:
Purdue University College of Liberal Arts Emerging Voice Award
Essence Magazine October 2011: “Twenty-eight most influential African American Women"
Sample Past Speaking Engagements:
Essence Magazine and BEAT (Black Employees at Time Inc.) Panel
Social Media Week: My Facebook Page Needs A Strategy? Panel
Fox Good Day Street Talk Segment
SXSW Interactive Festival (2012, 2013)