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About Kendra Bracken-Ferguson 

Recently named one of New York's Pioneering Women in Communications and Mashable’sTop 10 Women in Communications, Digital Brand Architects Co-Founder and Chief Operating Officer Kendra Bracken-Ferguson continues to be a recognized force in the digital space, thanks in part to a career largely steeped in harnessing the power of emerging technology to drive innovative marketing and social media tactics.

Prior to co-founding DBA, she led Ralph Lauren in launching its first dedicated global social media department, navigating brand management, marketing, advertising and public relations to spearhead a cohesive approach to the online space from the US to Japan.  This success highlights an ongoing career trajectory that includes the successful completion of a MBA and recognition for her work as the youngest Vice President ever at Fleishman-Hillard New York (where she was responsible for overseeing the digital consumer team and developing social media strategies for high profile global brands in fashion, consumer packaged goods, and technology).

From helping to create one of the first Cingular and MySpace mobile music studios to leading her agency in launching the first social concierge program for a major fashion brand during New York Fashion Week, Kendra’s passion for bringing the best in branding to the digital space has been recognized by numerous industry leaders. In 2013, she was awarded by Purdue University College of Liberal Arts with the prestigious Emerging Voice Award.  She was previously featured as one of the twenty-eight most influential African American women in Essence Magazine and Mobile Marketer's "Mobile Women to Watch." 

Kendra is currently a member of The Fulright Program PR Council, digitalundivided and former New York Women in Communications board member, Kendra splits her free time between numerous speaking engagements for keynote events like SXSW and Social Media Week and mentoring young communication professionals eager to break into the industry.

 

Speaker Profile


Speaker Profile


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Awards and Features:

New York Women in Communications inaugural WiCi Awards Top 10 Women in Communications 

Purdue University College of Liberal Arts Emerging Voice Award 

Stylecaster’s “Top 25 It Kids of 2011”

Mobile Marketer’s “Mobile Women to Watch 2010”

Essence Magazine October 2011:  “Twenty-eight most influential African American Women"

 

Sample Past Speaking Engagements:

FFLAG 2013: Beyond the ShoeboxWhat Does Social Media Mean To the Footwear Industry, and How Does It Affect Your Brand's Overarching Digital Strategy?

NMX BusinessNext Social 2013: These Brands Get it, These Brands Don’t

Essence Magazine and BEAT (Black Employees at Time Inc.) Panel

Social Media Advertising Consortium SXSW Panel" The Impact of the Visual Web

Focus 100:  Digital Undivided Annual Conference  

Social Media Week: My Facebook Page Needs A Strategy? Panel

Parson's Technology Tastemakers Social Media Week: Technology Tastemakers: How Social Media  Socialites Influence Fashion Brands

New York Women in Communications: The Power of Social Media: 10 Smart Ways to Use Social Media  

New York Women in Communications Digital Salon: Branding Yourself with Blogging

All Facebook Marketing Conference:  Mobile Localization - Opportunities and Challenges 

Fashion140: Real Time Fashion and Social Media Panel

Girl Scouts of America: Century of the Girl Expo

Internet Week: Recreating Retail, Bringing the In-Store Experience Online

Fox Good Day Street Talk Segment

SXSW Interactive Festival (2012, 2013) 

Quoted In:

Huffington Post’s “These Brands Get it These Brands Don’t

Luxury Daily’s “ Fashion Week Goes Mobile”

Luxury Daily’s “What is the up-and-coming social strategy for luxury marketers?”

NYWIC’s “Gap and Social Media – A Perfect Fit

Apparel’s “At Internet Week, It’s All About the Brand

Portfolio.com’s “The New Mommy Track: Write a Blog and Make Money

Media Bistro’s “Social Media Plays a Lead Role in the PR Job Search Process” 

The Cut’s “Fashion Bloggers Like to Get Paid, Too

Chic.tv "The Blogger Agent"

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