“The Beauty of Success Books + Bubbles" book tour Heads to Las Vegas for Shoptalk 2024 

Monday, March 18th : 2:00 -  3:00 PM PT

Mandalay Bay Foyer on Level 2 of the South Convention Center (see map)

The Beauty of Success Book Signing and Meet and Greet with Kendra 

Books will be available for purchase

Tuesday, March 19th: 12:30 - 1:30 PM PT 

2nd floor

Women in Retail Leadership Circle

Kendra Bracken-Ferguson In Conversation with Sapna Shah Parikh, CDO, Kendo Brands 

Books will be provided to attendees with a special book signing 

Tuesday, March 19th: 2-3 PM PT 

Coral C

MEET & GREET + BOOK SIGNING - WOMEN OF COLOR RETAIL ALLIANCE

Wednesday: March 20, 2024, 11:05 AM - 12:05 PM PT 

*Official Shoptalk Session

Succeeding with Social Commerce and Creators 

Session Description:

Nearly 5 billion people—more than half of the world’s population—use social media, with commerce on these platforms expected to reach $1.2 trillion by 2025. With the creator economy alone expected to reach $75 billion in 2024, the opportunity for retailers

 and brands to engage customers through creator-led content is massive, though also fraught with challenges and risk. In this session, three retail and brand leaders will share how they’ve amassed digital audiences and won over business on social media platforms,

 both directly and via creator partnerships. They'll also share which platforms have been most impactful for generating social commerce sales. 

Confirmed Speakers:

Nicole Wegman | Founder & CEO, Ring Concierge  

Oshiya Savur | Chief Brand Officer, Maesa  

Bridget Dolan | Managing Director, Shopping, YouTube

Moderator: Kendra Bracken-Ferguson | Founder & CEO, BrainTrust